Before the start of the work day, all of the executives at BodenPR have read the nation’s U.S Hispanic headlines, from Miami’s El Nuevo Herald and L.A’s La Opinion to New York’s Diario La Prensa and Houston’s La Estrella – all while listening to the nation’s leading U.S Hispanic morning show, Univision’s Despierta América. Understanding what makes headlines in the U.S Hispanic press is the keystone of BodenPR Hispanic. U.S Hispanic news drives our organization. We know U.S Hispanic news.
After years of working with the country’s leading U.S Hispanic media outlets, BodenPR has succeeded in making a name for itself and has amassed considerable media contacts. Known to deliver quality, relevant news, U.S Hispanic journalists turn to BodenPR for a wide variety of news topics. We know the U.S Hispanic press.
Social media and the growth of easy online publishing tools such as Twitter and blogs have given everyone the power of voice. The Internet has changed the way people find and use information. It's changing the way they interact and communicate with one another, and it’s changing how they interact with companies and brands. It's also changing influence and trust — and, therefore, Public Relations. For many years what influenced people was the mainstream media outlets – from radio, TV news programs to print publications. That has now rapidly changed. We know U.S Hispanic Digital PR.
Your business is our business. A thorough understanding of a client’s business is essential to convey the right story to the right U.S Hispanic media outlet. Each BodenPR senior executive is not only an expert in the field of U.S Hispanic public relations, but also carries a high level of expertise and industry knowledge in the U.S Hispanic marketplace – whether it’s Consumer Goods, Travel & Tourism, Technology, Arts & Entertainment or Healthcare. We know the U.S Hispanic marketplace.
Our broad range of experience and expertise in various industries enables us to use a multi-disciplinary approach for your U.S Hispanic communications solutions. When Cingular wanted to reach a more young, Latino fashionable crowd with their new pink Razr, we used the contacts we had developed promoting Club Med’s trendy resorts to get the word out. When Wachovia wanted to educate families on how to save, our family/living contacts developed promoting Geek Squad participated in the campaign. This skillful cross-promotion enables us to offer original, non-traditional U.S Hispanic angles, providing our clients with fresh programs and innovative tactics. Through inspired thinking, we generate distinction for our clients and by extension, ourselves. We’re U.S Hispanic innovators.

Laura Canepa,
Director of Public Relations.
Starwood Hotels and Resorts Latin America