U.S. Hispanic Insight

BodenPR is a leading U.S Hispanic PR firm. Focused on delivering results, the company's intimate understanding of both the U.S Hispanic market and the U.S Hispanic press has quickly positioned BodenPR as a leader in the PR industry. Led by Natalie Boden, the company’s experience includes developing U.S Hispanic campaigns for companies such as Wachovia, Sauza Tequila, Geek Squad and Cadbury-Schweppes, among others.

Before the start of the work day, all of the executives at BodenPR have read the nation’s U.S Hispanic headlines, from Miami’s El Nuevo Herald and L.A’s La Opinion to New York’s Diario La Prensa and Houston’s La Estrella – all while listening to the nation’s leading U.S Hispanic morning show, Univision’s Despierta América. Understanding what makes headlines in the U.S Hispanic press is the keystone of BodenPR Hispanic. U.S Hispanic news drives our organization. We know U.S Hispanic news – and as a result continuously report on the upcoming trends in U.S Hispanic reporting, whether it’s broadcast, print, online or in the blogosphere.

• Hispanic Public Relations: Political Coverage in U.S Hispanic publications

  We have news: as opposed to popular opinion, the Hispanic voter is not swayed primarily by a political party’s position on immigration... read more

• Hispanic Public Relations: U.S. Hispanic PR 2.0 - Social Media Analysis

  Social Media, the online world’s most popular term during 2008, is taking 2009 by storm - and the U.S. Hispanic market is hot on its tracks... read more

• U.S Hispanic Public Relations: Tips when formulating U.S Hispanic Youth Campaigns

  Although companies are catching on, signing deals with top Latino artists including big reggaetón stars and developing campaigns aimed specifically at this youth segment, some, according to Beatrice Rangel, president of AMLA, a U.S. Hispanic market research firm, still don’t "get it."... read more