Miami Local, Natalie Boden, Speaks About U.S. Hispanic Social Media at PRSA Miami’s Hispanic Media 3.0 Workshop

MIAMI: October 6, 2009 -- Honduran born Miami local Natalie Boden, president of boutique PR firm BodenPR, spoke about U.S. Hispanic Social Media at PRSA Miami’s “Hispanic Media 3.0: Social, Bilingual and Ready to Mingle” professional development workshop on Tuesday, September 24th at the Miami Science Museum. Ms. Natalie Boden emphasized the importance of a U.S. Hispanic PR 2.0 campaign and discussed the new public relations paradigm that includes a platform for social media such as Facebook, Twitter, and blogger communities.

“Social Media, specifically U.S. Hispanic Social Media, is an aspect of public relations that is still new and growing. It is important for professionals in the field to understand and see where it is now; and where it is going next,” said Natalie Boden, president of BodenPR. “A traditional U.S. Hispanic PR campaign is no longer sufficient to get a client’s message across; Hispanic professionals need to utilize all forms of social media and integrate them into the traditional campaign,” added Boden.

The event brought together experts from University of Miami, FIU, Univision, agencies, PRSA Miami and other leading organizations to discuss trends and best practices in Social Media during an interactive session. The workshop began with an overview on the market opportunity and details about the latest data on trends and demographics of Hispanics online, followed by the interactive sessions and case study presentations. The event was sponsored by Alma DDB, Bacardi, BodenPR, Marketwire, Miami Science Museum, Publix, and Samuel Adams.

About BodenPR
BodenPR is a Miami-based boutique PR firm, providing marketing communications services to a diverse roster of local, national and international clients. Focused on delivering clients substantial press coverage, the company's intimate understanding of both the clients' business needs and the press realm, along with its publicity-driven creative initiatives, have quickly positioned BodenPR as a leader in the PR industry. Led by Natalie Boden, the company’s roster of clients includes global brands such as Sauza Tequila and Brisas Hotels & Resorts as well as local firms BGT Partners and My Home Doctor. For more information, please visit www.bodenpr.com.