HEALTHCARE

Client Experience

My Home Doctor

My Home Doctor is a group of prominent physicians who provide personal and preventive medical care in the comfort of a home, office or hotel room 24 hours a day, 7 days a week. My Home Doctor is part of the growing trend in consumer-driven healthcare (CDHC) which is leading to new models of medical delivery systems. These CDHC services focus on two primary characteristics: timely access and greater convenience, and alternative reimbursement channels. BodenPR was retained to launch the company on a local and national level.

MAKO Surgical

MAKO Surgical Corp. is a privately held, emerging orthopedic medical device company developing advanced solutions for least invasive orthopedic surgery. Founded in November 2004, the company has developed and released the MAKO Haptic Guidance System™. This FDA-cleared, surgeon-interactive robotic system allows surgeons to provide an innovative therapy called MAKOplasty™ to a large, yet significantly underserved patient population suffering from early stage degenerative joint disease of the knee. BodenPR was contracted to roll out a South Florida Media Relations campaign.

SOBeFiT Magazine

SOBeFiT magazine is the first South Florida-based publication to provide the latest news, events and expert advice on fitness, nutrition, health and sports. Equipped with a seasoned editorial staff and fitness experts, SOBeFiT is the ultimate guide to healthy living. SOBeFiT’s goal is to empower its readers with practical and relevant information to achieve a balanced state of well-being that results in a higher quality of life. Created for the health conscious reader, SOBeFiT aims to take the South Florida healthy living lifestyle to a global level. For more information, please visit www.sobefitmagazine.com. BodenPR was hired to develop and roll out a Product Launch Campaign Media Relations, Community Relations and Brand Positioning.