ARTS & ENTERTAINMENT

Client Experience

Gusman Theater for the Performing Arts

Miami's Gusman Center for the Performing Arts (originally known as the Olympia Theater) was built in 1926. The theater is one of the country’s best remaining examples of the "movie palaces" that became popular in the silent-film era. Later, it became an important stop on the Vaudeville circuit. In the early 1970s it was almost demolished to make room for a parking lot – but today, after $6.5 million in renovations, the Olympia/Gusman once again shines as downtown Miami’s cultural landmark. BodenPR was hired to roll out a U.S. Hispanic Media Relations campaign for the Gusman Theater’s 80th anniversary, landing the historical venue on the front page of El Nuevo Herald, among other media hits.

Jazid

Offering live music every night, Jazid welcomes a steady crowd of unpretentious music lovers through its doors to listen to a multicultural mix of Latin and American jazz, funk, cumbia, reggae, and more. As the longest-running night club on Miami Beach, Jazid has been supporting local musicians as a live music venue for the last 10 years. Many talented artists have blessed their stage including Latin Grammy nominated Locos por Juana and Miami's very own DJ Le Spam and the Spam Allstars. BodenPR was retained to promote the club’s 10th Anniversary, generating coverage in top lifestyle publications as well as the region’s top entertainment TV channels.

Wawas Design

WaWas is a clothing and accessories company that promotes products created by women to help improve the quality of life of their children and families. Featured in Vogue Latin America, Wawas comprises hand-crafted pieces that are knitted, crocheted or hand loomed, and highlighted by cross-stitched embroidery in bright colors with a mix of modern and old-world designs. BodenPR was hired to promote the company's official launch at Miami's Fashion Week.