Category Archives: U.S Hispanic Social Media
Kick-Off Club Balon Rojo and Plaza Coca Cola
Above: Above, Coca Cola spokesperson and celebrity Hispanic sportscaster Fernando Fiore with Eileen Cardet and Jorge Hernandez on the set of Univision’s Tu Desayuno Alegre.
In collaboration with elemento L2, Coca Cola’s BTL Hispanic Agency, Boden PR was chosen to activate Coca-Cola’s Club Balon Rojo in the Miami Market as part of the Mexican National Team sponsorship.
The BodenPR team generated coverage on Univision’s Al Amanecer, Univision’s Tu Desayuno Alegre, ESPN Deportes, Radio Caracol, The Miami Herald, El Nuevo Herald, www.socialmiami.com, among others. In addition, local Latin bloggers, including www.papiblogger.com and www.lostweens.com, tweeted and posted blogs about Coca Cola’s U.S Hispanic initiatives. Take a look at some of the highlights of the events and the media coverage below.
Above: Coca Cola spokesperson is interviewed by ESPN Deportes.
Above: Miami Mayor Tomas Regalado, Miami Dade School Board Member Raquel Regalado, Hispanic sportscaster Fernando Fiore, U.S Soccer Hall of Famer Marcelo Balboa and Eddie Diaz, Community Marketing Director for Coca-Cola Refreshment South Florida accompany the members of the Boys & Girls Club who form a part of Club Balon Rojo.
Above: Coca Cola spokesperson for Club Balon Rojo and Plaza Coca Cola makes an appearance at popular morning show, Tu Desayuno Alegre on Univision.
Above: U.S Soccer Hall of Famer Marcelo Balboa shares a few soccer tips with a special member of Coca Cola’s Club Balon Rojo.
Above: Local Latina Mom blogger Los Tweens spread the word about the campaign during its stop in Miami.
It was an incredible experience to see the excitement of the young soccer players as they took the field in a stadium hosting two of Latin America’s most prominent soccer teams. Above, Fernando Fiore gives one of the members of Club Balon Rojo a final handshake before the big kick-off. And a big thank you to the entire elemento L2 team for allowing us to work for their client Coca Cola in activating PR in Miami!
Top 4 PR Tips – Marketing to U.S Hispanic Youth
By BodenPR Staff
[This piece was first produced in 2007. Some of those interviewed have since moved to other posts, but their insight still holds very true. Please watch out for the next series which will also include a social media analysis].
We all know it. We’ve all sung it. Some of us don’t even know what it means. What is it? It’s “Gasolina” (“Gasoline”), Daddy Yankee’s popular reggaetón hit. The album sold over a million copies and the music sure is catchy.And marketers have taken note. Why? Because it reaches a young Hispanic demographic segment that according to studies represents a purchasing power of $25 billion dollars per year. In fact, today, Latino youth stands for 20 percent of the total U.S. teen population with studies showing that they will reach 62 percent by 2020, increasingly becoming a very lucrative segment of the economy.
Although companies are catching on, signing deals with top Latino artists including big reggaetón stars and developing campaigns aimed specifically at this youth segment, some, according to Beatrice Rangel, president of AMLA, a U.S. Hispanic market research firm, still don’t “get it.”
Latinas and Social Media
By Natalie Boden, Lauren Gongora and Daniela Morgenstern
Welcome to our first thought piece produced by Pink Tank, innovative thinking for Latinas. These small studies will take an inside look into Latinas and how we are influenced, how we consume media and what moves us. First on our list was an in depth look into Latinas and Social Media.
For this study we chose to look at a wide variety of media entities and platforms that group Latinas – from celebrity pages to special causes – whether the conversations took place on a microsite, Facebook page or Twitter account. It was of great interest to find what we thought intuitively would be there among the leading Latina-focused platforms, but even more interesting what we found was not there. Read on.
Below is a summary of some of the conversations we identified, per entity/group, followed by a few key findings: Continue reading
U.S Hispanic Social Media – A PR Perspective
By BodenPR Staff
A look at What to Consider when Formulating Your Brand’s Online U.S. Hispanic News Campaign
Ever since social media hit the scene, we have all been studying how we can help continue to support innovative, newsworthy and compelling conversations with our clients’ consumers. It’s no different in the U.S Hispanic market, but as we continue to develop campaigns for our clients (targeting either Latina moms, or Latino business owners or Latino youth) we continue to see the vast importance of asking the questions we outline below.
While the numbers are supportive for using online mediums when developing U.S. Hispanic marketing communications campaigns, research has found significant differences in Social Media use across different segments of the U.S. Hispanic population. Such differences include distinct levels of trust and interaction with online communities, the different online news outlets that influence them, preference in Spanish, English or Bilingual formats and reasons as to why they go online.
As a result, when beginning to develop a Social Media and Online News Campaign for your brand, we feel it is important to ask two key questions: Continue reading