All Latinas are Entrepreneurs. All women are entrepreneurs. The discussion of a SAHM (Stay at Home Mom) vs. an entrepeneur is an incorrect one. The discussion of motherhood while working and motherhood while staying at home is also an incorrect one. All women – including all Latinas that I know (that’s only because I’m surrounding by so many of us, not for any other particular reason), are entrepreneurs – whether at home, in the office or running their businesses - and here’s why:
- They make projections
- They organize and lead teams
- They set budgets and manage cash flow
- They help prioritize
- They scale
- They put procedures and systems in place
- They set values and a culture that permeates the organization
- They support the community they live in
- They delegate
- They hire
- They are great listeners
- They get clear with boundaries, objectives
- They deal with the big problems directly
- They express and communicate their expectations well
- They praise other’s efforts
- They help developing those around them
- They teach responsibility
- They reward their teams for good work
- They apologize when they make a mistake
- They set rules and consequences when breaking them
Some of the platforms and communities that have been created for Latinas are wonderful – but what if they focused on the Latina Entrepreneur? But not in the classic sense of the word entrepreneur, rather in the sense we describe above, remembering that she can be a stay at home mom, a business owner, an executive, a chef, a writer, an engineer – or a mix of all of them. And remembering that the Latin American culture, in all its shapes and forms, is central to her, just as we discovered in our Latinas and Social Media study.
The opportunity to speak to the Hispanic female as an entrepreneur is golden – as is the opportunity to nurture, grow and empower them. It benefits them, the community, the economy and the brand that is serving them. And it will continue to accelerate that $1.3 Trillion Hispanic Purchasing Power.
Natalie Boden is the founder and Managing Director of BodenPR. She is a member of Count Me In for Women’s Economic Independence and the U.S Department of State’s Pathways to Prosperity. She is an active participant in Vital Voices, bringing visibility, training and mentoring to Latin female business owners.
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See some of BodenPR’s work in the Latina space for clients such as FedEx, Delta Dental and Oliver Pyatt Centers.
See BodenPR’s study on Latinas and Social Media.This entry was posted in Discussions - Into the Future, Innovation in PR, Pink Tank - Marketing to Latinas and tagged Marketing to Latinas. Bookmark the permalink. ← Meet the NEW Hispanic Press #MillionDollarLatina →