Kick-off Club Balon Rojo y Plaza Coca Cola — MIAMI

Fiore 2 214x300 Kick off Club Balon Rojo y Plaza Coca Cola MIAMI

Above: Hispanic TV celebrity and host of Univision’s Republica Deportiva will be kicking off Club Balon Rojo and Plaza Coca Cola in Miami next week.

BodenPR cordially invites the Miami press and bloggers to two big celebrity-studded soccer-related events taking place next week: 

- CLUB BALON ROJO: Hispanic TV celebrity Fernando Fiore and former member of the U.S National Soccer team and member of the National Soccer Hall of Fame, Marcelo Balboa invite the press to the Miami kick-off  of Club Balon Rojo where 14-16 youth of the Boys & Girls Club will be chosen to be ballboys and girls for the much anticipated upcoming Mexico – Colombia Soccer Match taking place at SunLife Stadium on February 29th.  When: February 28th @ 4:30 pm. Where: Boys & Girls Club, 2805 SW 32 Ave. Miami, FL 33133. RSVP: Lauren@bodenpr.com, 786.853.4938. 

 - PLAZA COCA COLA - El Angel de la Independencia is coming to Miami! Come and see this 13 foot replica of the world famous Mexico City landmark at Plaza Coca Cola on February 29th @ Sun Life Stadium.  Meet Fernando Fiore, Marcelo Balboa as well as other soccer celebrities and enjoy free games, prizes and music for the whole family! When: February 29th @ 4 pm. Where: Sun Life Stadium, Miami, FL. RSVP: Lauren@bodenpr.com, 786.853.4938.

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Above: Plaza Coca Cola at the Sun Life Stadium will include a 13 foot replica of Mexico City’s famous landmark, El Angel de la Independencia.

 Detalles En Español:

COCA-COLA SE ASOCIA A BOYS & GIRLS CLUB DE MIAMI-DADE Y AL
HISPANIC SCHOLARSHIP FUND PARA OFRECER CLUB BALÓN ROJO

-14 jóvenes del Boys & Girls Club disfrutarán de una experiencia única:
participar como recogepelotas en el partido de fútbol de México vs. Colombia

-Los jóvenes participarán en una clínica de fútbol y en un taller educativo

QUÉ:              

El Coca-Cola Club Balón Rojo ofrecerá una clínica de fútbol y un taller educativo a 14 jóvenes de Miami que han sido seleccionados para prestar servicio como recogepelotas oficiales durante el encuentro de la Selección Nacional de México vs. Colombia el  29 de febrero.

QUIÉN:

- El antiguo defensa estrella del fútbol de Estados Unidos, Marcelo Balboa y Fernando Fiore de Univision’s Republica Deportiva.

- Jóvenes del Boys & Girls Clubs seleccionados por sus esfuerzos en la escuela, su posición ante los Boys & Girls Clubs y su dedicación a un estilo de vida activo y sano.

POR QUÉ:    

Dentro de su constante compromiso a una vida activa y sana, Coca-Cola seleccionó a los “recogepelotas” por sus esfuerzos en la escuela, su dedicación a la organización y su estilo de vida activo y sano. En preparación para su debut como “recogepelotas”, los jóvenes seleccionados participarán en una exclusiva clínica de fútbol con entrenadores locales.

Además de eso, Coca-Cola se ha asociado con el Hispanic Scholarship Fund para ofrecer a los jóvenes seleccionados y a sus familias la oportunidad de participar en un taller educativo que busca brindar a los jóvenes las herramientas necesarias para tener éxito en la escuela y proseguir su formación a nivel universitario.

CUÁNDO:     

28 de febrero de 4:30 pm a 7:00 p.m. 

DÓNDE:        

Boys & Girls Clubs of Miami-Dade, 2805 SW 32 Ave. Miami, FL 33133

CONTACTO:

Para más información o para concertar una entrevista con Reinaldo Padua (Coca-Cola), Marcelo Balboa o Fernando Fiore, por favor comunicarse con Lauren Gongora al 305 639 6770 o Lauren@bodenpr.com.

PLAZA COCA-COLA: LA ROTONDA OFICIAL DE CELEBRACION EN MIAMI PARA EL FAN DE LA SELECCIÓN MEXICANA

QUÉ:               

Plaza Coca-Cola es una celebración única y gratuita que servirá como punto de reunión para los fanáticos de futbol durante la celebración del Tour de la Selección Mexicana 2012, el próximo siendo el miércoles 29 de febrero en SunLife Stadium, Miami.

Para que todos los aficionados de la Selección de México de Futbol puedan celebrar como si estuvieran en el DF, Plaza Coca-Cola presentará una réplica del monumento del “Ángel de la Independencia” que medirá 13 metros.

Entre las celebridades VIP estará Fernando Fiore, presentador del programa de Univisión, República Deportiva quién será el maestro de ceremonias que presentará la simbólica estatua.

Este evento estará abierto para todo público e incluirá una serie de actividades familiares tales como:

- Domo de la Celebración - Karaoke “Cielito Lindo” – El publico practicara el cantico clásico de aliento a la selección Mexicana del Cielito Lindo.  En el minuto 30 de cada tiempo se escuchara a todo el estadio en coro del Cielito Lindo.

- Musica, juegos, premios

PORQUE:        

Durante cada uno de los partidos de la Selección Mexicana en EE. UU., Plaza Coca-Cola y la réplica del “Ángel de la Independencia” (13 metros), serán parte del Futbol Fiesta, una zona interactiva que incluye música en vivo, juegos, leyendas del futbol, personalidades y muchos premios en donde.  

CUÁNDO:         

Miércoles, 29 de febrero

4:00 – 8:00 PM 

DÓNDE:           

SunLife Stadium

Miami, FL

QUIEN:            

Las siguientes personas estarán disponibles para entrevistas el miércoles 29 de Febrero:

- Reinaldo Padua, asistente de la Vicepresidencia de Mercadeo Hispano, Coca-Cola

- Fernando Fiore, presentador del programa de Univisión, República Deportiva

CONTACTO:    

Para más información acerca de  Plaza Coca-Cola y/o para programar una entrevista con Reinaldo Padua (Coca-Cola) o con Fernando Fiore (Republica Deportiva), por favor contacte a Lauren Gongora: lauren@bodenpr.com o 305.639.6770.

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Delta Dental: Increasing business in Miami – A PR Case Study

RatonsitowithgirlatFeria1 201x300 Delta Dental: Increasing business in Miami A PR Case Study

Above: Delta Dental’s Community Relations initative developed by BodenPR included La Feria de las Sonrisitas which brought to life el Ratoncito Perez, the Hispanic tooth fairy. The campaign helped Delta Dental generate awareness, trust and goodwill in the South Florida market and, at year end, built additional business and revenue for the brand and local sales team.

As Delta Dental’s Hispanic PR agency of Record, BodenPR was tasked with developing a public relations campaign aimed at increasing the insurance company’s business in the U.S Hispanic market, starting with South Florida. As such, BodenPR developed a two pronged approach:  (1) Developing a thoughtful Community Relations program in order to drive earned media/press coverage and trust in the brand (2) Developing a Business Program aimed at strengthening relationships and increasing sales leads.

The elements of the Public Relations campaign included:

- The “Feria de Sonrisitas” (Little Smiles Fair) included a series of entertaining and educational dental health events held throughout South Florida.

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At the Feria de Sonrisitas, Delta Dental communicated their commitment to the market by giving free dental health screenings. The campaign reached over 15,000 Miami residents.

- A co-branded partnership with one of the most trusted family brands in South Florida, Navarro Pharmacies, where the events took place.

- Miami’s Little Smile Contest contest, where Delta Dental’s character, the Ratoncito Pérez embarked on a search for the child with the best smile in Miami. The sweepstakes allowed children to be photographed with the Ratoncito Pérez character and be entered for a unique chance to be featured in Delta Dental’s children’s coloring book “Las Aventuras del Ratoncito Pérez” (The Tooth Fairy´s Adventures).

- Visits from the brand’s iconic spokespserson, El Ratoncito Perez to community events organized by local organizations, such as Centro Mater and Miami Children’s Hospital.

- A strong Business Building campaign including participation as expert speakers in key local events and chambers.

The public relations campaign generated significant results including:

- Press coverage that secured 6,956,478 impressions and an ad value of $469,512.00

- A one on one television interview  with Delta Dental spokesperson on the city’s leading morning show – NBC 6’s Live Miami

- Several one on one radio interviews including those on La Poderosa and Cadena Azul

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The Delta Dental campaign developed by BodenPR generated a wealth of press coverage in the local Miami market. Here, Delta Dental spokesperson on local NBC/Telemundo affiliate.

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The campaign included a highly targeted sponsorship campaign that aimed at building business in the South Florida market.

- Developed strong relationships with key Miami-Dade community, political and business leaders

- Reached over 1,000 business professionals and community influencers

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The Feria de Sonrisitas campaign aimed at educating the community and making dental hygiene fun, received endorsement from key Miami leaders. Here, Delta Dental's leadership team with Commissioner Bovo.

 

- Developed a strong relationship with Miami-Dade County Public School System, establishing a base for the launch of a 2012 school program, featuring El Ratoncito Perez

- Reached over 1,300 Hispanic consumers at several key business events

- Delta Dental was named the 2011 Diamond Circle Member of the Year award. The award recognized the impact that Delta Dental has made within the Hispanic community and business community of South Florida in the past year.

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Delta Dental recognized for outstanding achievement in the South Florida community by the South Florida Hispanic Chamber of Commerce

“Delta Dental has been able to make great strides as a community leader in South Florida helping the brand generate good will as well as business in South Florida,” states Solomon Romano, Marketing Manager for Hispanic Markets for Delta Dental. “BodenPR’s insight into the Hispanic market, relationships, strategic thinking and keen attention to measuring ROI has helped us gain marketshare and traction in what is a highly competitive insurance market.”

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Generating Buzz in Latin America – Captain Morgan “The Island”

Mena Capt Televisa W1 300x199 Generating Buzz in Latin America Captain Morgan The Island

Above: Leading Latin America TV network, Televisa, interviews Captain Morgan and celebrity spokesperson Mena Suvari. The PR campaign generated over 192,000,000 million impressions and over $900,000 in press coverage over the course of 3 months.

As part of Captain Morgan’s global The Island campaign, the Diageo LA&C Public Relations team organized a regional public relations plan including a launch day in Mexico City. The objective of the regional kick-off and ongoing PR Plan was to secure media coverage, increase social media buzz and continue to recruit crews in key target Latin American countries.

Throughout the course of 3 months, BodenPR led the Latin American team in driving earned media and digital engagement, leading up to the big competition on the island of St. Vincent. With a mix of Media Relations, Social Media and Experiential tactics, the LA&C team secured a wealth of media coverage and online conversations about the brand and the campaign in a highly competitive industry.

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Above: Actress Mena Suvari and Captain Morgan pose at regional press launch in Mexico City where over 70 leading journalists and TV personalities were present and over 700 consumers and journalists connected through livestream.com.

The public relations campaign generated significant results including:

  • LA&C countries surpassed the 10% Facebook conversion rate objective of the campaign, achieving an average of 25% conversion, Argentina leading with 67.7% and Mexico following with 22.5%.
  • Over 145 articles/press coverage yielding more than 192,301,227 impressions throughout Latin America in top media outlets including coverage in Revista Joy, Semanario and El Informatorio (Argentina); VM Latino, Diario Extra and Al Dia (Costa Rica);  Milenio TV, Univision.com and Zona Trendy (Mexico) and La Republica, El Comercio and Press Peru (Peru).
  • Secured media coverage represented a total ad value of $925,830.889.
  • On a pan-regional level 80,369,185 impressions were reached by securing coverage in outlets that distribute and are viewed in several LA&C countries including Glamour Latin America, Harper’s Bazaar, Channel NTN24 and Maxim.
  • An E! Latin America half hour TV segment yielded a total of over 34 million impressions in the LA&C region and an ad value of $120,578.00 including coverage in Peru, Argentina and Mexico.

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Above: BodenPR worked closely with E! Latin America team to secure the right content and Captain Morgan (product and campaign) messaging for the half hour segment that aired throughout the region. Here, E! Latin America hosts interviews Peru team for the E! Captain Morgan “The Island” segment.

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FedEx & Women Entrepreneurs- Innovation in Public Relations

CNNEnEspanol 300x264 FedEx & Women Entrepreneurs Innovation in Public Relations

Above: BodenPR managed and secured a partnership with global NGO powerhouse, Vital Voices, as part of the launch of the Women Entrepreneur Campaign in Latin America. Here, FedEx spokesperson is interviewed by CNN en Español on the company’s initiative.

As part of FedEx’s objective to establish the organization as a corporate social leader in Latin America, BodenPR developed a Thought Leadership program that aimed at strengthening FedEx’s image as an innovative, visionary and reputable company in Latin America by focusing on establishing the importance of supporting, nurturing and growing the female entrepreneur sector in the region.

As part of Phase I of the Launch Strategy, a study was commissioned in order to raise awareness about the importance and explosive growth of the female entrepeneur sector. The study, in partnership with Ipsos and based on numerous one-on-one in-depth interviews with women entrepreneurs and business leaders in Mexico and Brazil, identified several important findings including:

  • Growing up in an environment where education and work were highly valued has a positive impact on the careers of women in Latin America
  • Extensive hands-on experience in their chosen field was vital in giving them the confidence and the skills to open their own businesses.
  • Continuing education is an important tool for ongoing growth in business, especially in subject areas (business management, information technology, innovation) that can directly impact entrepreneurial pursuits.

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Above: Part of the PR campaign included developing a first of its kind study that examined the challenges and growth of the women entrepeneur sector in Latin America. The study and results generated a wealth of press coverage throughout the region.

The results of the first phase of the campaign had a great impact on the brand and BodenPR was able to generate the following results:

  • A partnership with global powerhouse Vital Voices as they entered the Latin American region with their newly launched BusinessWomen’s Network
  • Participation in high profile Vital Voices panel discussion in Mexico City where FedEx built extensive relationships with the leading political, business and social leaders in the country.

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Above: FedEx participates as key panelist at launch of Vital Voices BusinessWomen’s Network in Latin America.

  • Goodwill and endorsement from the region’s leading media outlets by supporting the message of enabling women to become change agents in their governments, advocates for social justice, and support democracy and the rule of law.
  • In addition, the campaign generated interest and endorsement from key regional channels of trust such as CNN en Espanol. On the TV channel’s leading women-focused show, titled NotiMujer, a key FedEx spokesperson addressed the growing force of female entrepreneurship and FedEx’s commitment to the sector to an audience of more than 15 million viewers throughout Latin America and the world.

As a result of the success of the first year of this compaign, FedEx garnered the continued support of Vital Voices and will, together, continue to develop trainings, mentorship programs and in depth studies and insight that will continue to equip women with management, business development, marketing, and communications skills they need to expand their enterprises, help to provide for their families, and create jobs in their communities.

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Attack on Anorexia: Reaching and Empowering Latinas

PreventionMag 300x250 Attack on Anorexia: Reaching and Empowering Latinas

BodenPR secured the above article and front page story for client in one of Latin America’s leading health and wellness magazines, Prevention.

Oliver-Pyatt Centers, a clinic that treats eating disorders such as anorexia wanted to reach Latin females in the U.S and in Latin America. As such, BodenPR was tasked with developing a message of empowerment and awareness, positioning Oliver Pyatt Centers as the go to source for information on ways to prevent and fully recover from eating disorders.

As agency of record, BodenPR developed a program titled P.S I’m Beautiful, a campaign that aimed at further empowering and educating therapists, mothers and young women in in Latin America and the U.S about the dangers of eating disorders and how to treat them.

The campaign was translated into two different tactics, (1) The Latin America Clinicians Workshop, a first of its kind workshop for nutritionists and psychologists that treat eating disorders in Latin America. (2) A strong Media/Press Relations Campaign.

The P.S. I’m Beautiful LatAm Clinicians Workshop 2011, included the participation of Latin America’s top clinicians who were brought together to discuss new trends in the treatment of eating disorders. Oliver-Pyatt Centers invited clinicians from Colombia, Venezuela, El Salvador, and Guatemala to a two day series of discussion and instruction on the latest, individualized multi-disciplinary eating disorder treatment approach .

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Leading therapists in Latin America learn innovative, interactive ways of treating eating disorders at the first Latin America Clinicians Workshop on Eating Disorders.

The Media Relations campaign included reaching out to the most trusted channels of trust of the mothers and clinicians that help treat eating disorders.

The media relations campaign generated significant results including:

  • A total of 23 clips with almost 19 million impressions and an ad value of approximately $250,000.
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Oliver Pyatt Centers nutrionist in exclusive CNN en Español interview that broadcasts into over 15 million households in the U.S and Latin America.

  • Print and online coverage secured included Prevention Magazine, UnivisionSalud.com, El Nuevo Herald, and The Miami Herald, among others.

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  • Lengthy, one on one television interviews  were secured on leading local medical/health segments including ABC Local 10 and CBS 4 Health Watch, among others.
  • National television coverage was secured on Despierta America, Primer Impacto, and CNN en Español.
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Oliver Pyatt Centers featured on leading Spanish language morning show, Despierta America.

“BodenPR understood the importance and urgency of empowering and educating Latinas”, states Vicky Kroviak, co-founder of Oliver Pyatt Centers. “They understood the media and channels of trust that would be key to disseminnating our message. I highly recommend their work and commitment.”

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