WHY BODENPR

Before the start of our work day, all of the executives at BodenPR have read the nation’s headlines - from The Wall Street Journal, The New York Times, The Miami Herald and El Nuevo Herald to CNN.com and the huffingtonpost.com. Understanding the business of news and what makes a story is the keystone of our agency. News drives our organization. We know news.

After years of working with the country’s leading media outlets, BodenPR has succeeded in making a name for itself and has amassed considerable media contacts. Known to deliver quality, relevant news, journalists turn to BodenPR for a wide variety of news topics. We know the press, they know us.

Your business is our business. A thorough understanding of a client’s business is essential to convey the right story to the right media outlet. Each BodenPR senior executive is not only an expert in the field of public relations, but also carries a high level of industry knowledge in one of our practice areas- Real Estate, Travel & Tourism, Technology, Arts & Entertainment, Healthcare, U.S. Hispanic. We know the industries.

Our broad range of experience and industry expertise enables us to use a multi-disciplinary approach in order to get press. This skillful cross-promotion enables us to offer original, non-traditional angles providing our clients with fresh programs and, as a result, a plethora of media coverage. We know the right press angles.

We know that we are on the cusp of a digital PR revolution – gone are the days of simply sending press releases to the nation’s traditional media outlets, today a PR campaign must include a Blogger Campaign, Search Engine Optimized Press Releases and a Social Media (think Facebook and MySpace) strategy. At BodenPR we aim at blending traditional with forward thinking online PR strategies. We know digital PR.

If your campaign needs additional elements, from an online presence to an event, we at BodenPR have best in class partners who, together with BodenPR’s PR guidance, develop online, media and event planning experiences that not only impact your bottom line, but also generate press coverage in the process. We know campaign integration – and know how to generate press coverage from it.